It’s been a long time coming but finally I can share with you all the exciting collaboration I did with Zanita and Louis Vuitton when we were in Paris together. This particular shoot we had been counting down to for months and months and before we knew it we were being whisked away on the ultimate Louis Vuitton experience. The days leading up to this photo shoot we were taken to explore the Louis Vuitton family home in Paris and guided through its historic floral walls and accompanying workshop, where we witnessed the process of making Louis Vuitton’s iconic and custom made-to-order pieces.
Like any assignment you have to do your research, and creating content and editorials for my blog is no different. To truly understand a subject or brand you need to invest the time into really learning about its personality and heritage, then interpret it in your own way to make it your own to ideally align two brands to create something that will resonate with your audience. This is something I do for all of my creative collaborations and one I found extremely interesting when working with Louis Vuitton, a brand that dates all the way back to 1854 and one I had already started learning more about when we went to Shanghai together last year.
For a brand famous for its luxury leather goods and travel luggage Zanita and I wanted to come up with a concept that was a little more fun and playful, whilst mixing elements of Louis Vuitton’s hometown of Paris and its dreamy and romantic landscapes. The result was “The Spy Who Loved Me”, a creative concept that sees me play the role of a secret agent who explores and travels through Paris with Louis Vuitton.
I always love working with Zanita and this has to be my favorite shoot we’ve ever done together. I can’t help but feel we’ve been working towards projects like this since we started shooting together those few years ago. But from the back streets of Sydney to the Eiffel Tower in Paris, it doesn’t matter where we are or what we’re shooting we always manage to make the most of every second and take the time to appreciate just how much we love our work and more importantly, working together. I’ll never take that for granted, nor this wonderful opportunity with Louis Vuitton that is a memory I will keep and cherish forever.