So for the past three months I’ve been working on some special digital projects and it seems they all seem to be hitting at once before I can start posting about my time on the fashion week circuit. I don’t know how this happens but I’m so happy to finally be able to share with you all exactly what I’ve been getting up to recently.
When I was in Italy at the beginning of July I flew to Milan for two days to work with Shoescribe.com, an Italian online luxury shoe retailer who is part of the Yoox group. I met this brand last September when I was in Milan for MFW during an event they hosted and instantly fell in love with their curated collection of international shoe brands such as Proenza Schouler, Sergio Rossi, Lanvin, Jil Sander and Giuseppe Zanotti.
Nearly a year later, we worked together on this fashion film to showcase some of their hottest items from their spring/summer collections. Like most of the collaborations I do, I had complete creative freedom and came up with the video concept which we executed in just one day.
In the film, I play a girl who with a twist of fate gets her shoe caught in a drain and stumbles into the arms of a complete stranger who happens to be (my real life love) Luke. Through a series of premonitions we fast forward into the future and see glimpses of our first few dates as we get to know each other and eventually fall in love. It only takes one glance to imagine an entire future together…
As a hopeless romantic I wanted this to be an upbeat and cute film so the concept simply revolves around love and how shoes make me feel. They should you feel immensely happy and make you fall head over heels (ha, get it?) in love.
I thought it could also be a nice way to introduce you to Luke properly as you don’t get to see him online as much as I would like as he prefers to be behind the lens. This film was so easy to make as we basically got to play ourselves, constantly laughing, shooting photos and forgetting we were in fact being filmed.
Film by Frame by Frame Italia
Photos by Federico Lomartire
Styling by Nicole Warne