18th February 2010
Location LOCATION: Sydney


As you all know, I have been talking about some mini projects I have been working on for the past couple of weeks, well, this one has been over two months in the making but now I can finally reveal to you what exactly it is! After a long two weeks of editing, we have cut, pasted, and pain painstakingly narrowed over 300 photos down to a mere 12 sheet spread to finally bring to you, into the woods, Gary Pepper’s very first lookbook for 2010! Click here to view

I cannot even describe the immense joy I am feeling from seeing the finished product as it is exactly what I envisioned my lookbook to be, if not more. Originally, I had planned to have a ‘little red riding hood’ theme and incorporate red pieces into every shot but that concept went out the window when I realized the color palette looked a little bland and repetitive. We spent the day shooting in this beautiful park that had a natural whimsical feel about it and only had time to get through half of the outfits I had planned before the afternoon thunderstorm set in and the heavy rain began. My model and dear friend, Charlotte, was an absolute dream to work with and looked stunning in every outfit I chose for her, how many girls can pull of high waisted cheetah pants and red feathered eyelashes? These are only a few of the photos I have, you can see over 35 ‘behind the scenes’ photos on our GPV facebook page here.

This post is taking so much longer to write as my hands are literally shaking, and I can assure you, there is no exaggerating at all! It could also be from the wonderful news I heard only hours ago from one of our national magazines, that it has been confirmed as of this morning, that Gary Pepper will be running in one of their March issues! Ah! It just makes a lifetime of ideas, years of research and months of planning all worth while

I would also like to say a big thank you to everyone who made this lookbook possible: Pete Thomas, Genevieve Tyrrell, Charlotte Vermeesch & Eli Rae. You are all really, one of a kind.