The idea was to tell a story of how mascara, especially as one as innovative as Lancome’s Grandiose, can make you feel as if you have transformed into a whole new person. It’s all about the art of transformation.

The full version of the short film will debut exclusively on elle.com.au tomorrow, so make sure you head over to experience the new ‘Black Swan’ story as our journey with Lancome continues…

I’d like to welcome you all back to the beautiful world of Lancome through the Gary Pepper persepctive and share with you ‘Rosella’; our story celebrating the colour pink and the pure romance you feel when we wear it.

I’d have to say even I didn’t know this existed in Australia until a few months ago.

“La Vie Est Belle” or “Life is Beautiful”, and so are you…