5th October 2011
Location LOCATION: Auckland

There are just so many things I love about Ruby that it’s taken me over three weeks to finish this post. For some reason I found it too daunting to try and write how I felt about this show in just a few paragraphs. Will I do it enough justice? Why didn’t I take more photos? Oh god is that shot out of focus? But at the end of the day a photo says a thousand words so I’m sure you can see why I’m absolutely smitten with Ruby’s AW 11/12 collection.

Titled “Capital City”, Ruby’s playful new collection has been described as “futuristic, psychedelic, tribal wears” with “a definite nod to the future” by NZFW. Covering everything from beautifully tailored jackets, to slouchy knitwear, to silk evening dresses and printed pants, skirts and jumpsuits. This collection was definitely given a quirky and futuristic edge when metallic clutches, boots and platform heels accompanied Aztec inspired and geometric prints in a colour palette of orange, blue, green and yellow.

What I loved most about this collection is if you pulled apart each look you have incredibly versatile and wearable pieces. Yet worn all together with bright colours, clashing prints and a touch of metallic, you have a show stopping look that you wouldn’t have necessarily put together in the first place. Ruby held that element of surprise and I just cannot wait to see what their designer, Deanna Didovich, does next.

Below is short video of Ruby’s new sister label called Liam. Liam made it’s beautiful debut the very same day and will be replacing Ruby’s previous line, Madame Hawke. A little more sophisticated and sexy, Liam is full of clean lines, tailored suits and chic, timeless pieces for the mature Ruby customer. Add some black patent brogues, preppy styling and bright pops of colour and you instantly have my seal of approval!

A big congratulations to Emily and Deanna for a stunning and inspiring show. Hands down my favourite show of the entire week.

Photos by me