14th January 2015
Location LOCATION: Sydney

All product by Mulberry

Look 1: ‘Bee Dress’ in Camomile / Small ‘Lily Bag’ in Camomile
Look 2: ‘Richmond Shirt’ in Camomile / Small ‘Lily Bag’ in Camomile
Look 3: ‘Cecilia Flora Crepe Dress’ / Small ‘Lily Bag’ in Camomile
Look 4:Wicker Stitch Dress’ in Ivory / Small ‘Kensington Bag’ in Camomile
Look 5: ‘Kensal Coat’ in Camomile‘Wicker Stitch Dress’ in Ivory / Small ‘Kensington Bag’ in Camomile

Before last year (doesn’t that sound weird to say already?) drew to an end, I flew home from New York to work on what would be my last creative project for the year for none other than one of my favourite brands – Mulberry.

If you have read any interview I’ve done since being online you’ll find Mulberry listed as one of my favourite brands amongst a mixture of 3-4 others. I’ve been an admirer of the brand for not only their feminine and classic aesthetic, but also their craftsmanship and branding. So when the opportunity presented itself to work with them on their first story for 2015, I was beaming from ear to ear.

This story revolves around their new Camomile range and I took inspiration mainly from how I perceive Mulberry. To me, Mulberry is feminine, it’s timeless, it’s modern, it’s whimsical, it’s approachable, it’s classic but cool with that British edge. I wanted this shoot to be playful and youthful and a little bit magical, especially as the first Mulberry Campaign I stumbled across on Tumblr a very long time ago was shot by Tim Walker and these were all words that instantly came to mind when my mind got lost in his other-wordly and thought provoking images.

I’m currently in Hawaii for a few more days but I’m mentally already back in the office trying to catch up on my overflowing inbox that accumulates over the Christmas Break. I have so much content to share with you all so make sure you come back tomorrow for fresh new content to kick of 2015 together! Hopefully we can survive these first few weeks back at work in style.

You can Shop My Camomile Story here.

Photography: Luke Shadbolt
Creative Direction & Styling: Nicole Warne @ IMG