25th May 2017
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Location LOCATION: Florence

PF/AW17 Ferragamo Footwear Collection

You’ll remember I worked with Ferragamo last September for their eyewear campaign shot around the romantic city of Florence. Months later and we’re collaborating once more for their new footwear collection by their newly appointed Design Director Paul Andrew. It’s his debut collection full of vibrant colour and effortless sophistication, a match made in heaven given Paul’s aesthetic has always reflected elements of Ferragamo’s beautiful brand DNA.

This always feels like a dream working with luxury brands I’ve admired for so long. I remember always admiring Ferragamo from afar, usually in magazine editorials where their ready to wear pieces always made for the most striking yet timeless editorials. I always wished I could afford their pieces and visualised the day when I would finally have some Ferragamo hanging beautifully in my closet. Now, so many years later, I get to collaborate with them by being part of their digital campaigns like this. My younger self wouldn’t have believed me.

Thank you to Ferragamo and their team for having me once more.

Amo Ferragamo, it’s like falling in love all over again.

Photographer: Andrew Arthur
HMU: Cherillo Armando @ Atomo Management
Styling & Creative: Salvatore Ferragamo