There was a time when I would spend twelve hours straight photographing and modelling product for my store in my studio, with nothing but a remote control, four soft boxes, two white walls, a white backdrop, and rails and rails of vintage clothing. After years of running my online store, I can say I’ve had my fair share of studio time and by the end of it I had well and truly exhausted my love for it. Ever since then, I haven’t been drawn to shooting in studio, as I’ve always preferred to shoot my editorials outdoors with its stunning surroundings and natural light. Often, I’ll choose the location before I even think about the clothes.
My latest work with Valentino is in celebration of their new ‘The Rockstud Untitled’ capsule collection. Inspired by the Japanese philosophy Wabi-sabi, which means perfect imperfection, Valentino’s twelve piece unisex capsule collection is their fresh take on modern classics. Each piece is diverse and wearable on its own, finished with Valentino’s iconic gold rockstud which elevates this collection of wardrobe staples above most others.
I wanted to revisit the studio to keep this shoot as effortless and stripped back as possible by purely focusing on the pieces themselves. No location, just a fashion editorial in its simplest and purest form – an ode to a classic that’s still endlessly renewed to be modern, chic and memorable.